Reinforcing commitment to sustainable agriculture in Indonesia De Heus opens its fifth production site in Purwodadi
De Heus, a global leader in animal nutrition, has further strengthened its presence in Indonesia with the successful acquisition and launch of its fifth production facility in Purwodadi, Central Java. This strategic expansion underscores De Heus' unwavering commitment to advancing sustainable livestock farming and empowering local communities.
Since its entry into Indonesia in 2018, De Heus has been driving growth to become one of the country's largest and well-established animal feed producers, providing best-in-class animal feed products to customers and providing additional customer-centric services in relation to farm design and management as well as animal health. Furthermore, through strategic investments in genetics and by taking on an active role in coordinating the value chain, De Heus contributes significantly to the further professionalisation of the independent livestock and aquaculture farming sector in Indonesia.
The new Purwodadi factory further strengthens De Heus’ position in the Indonesian market, enabling the company to better serve its customers and meet growing demand for high-quality animal feed in Central Java and surrounding areas. The factory in Purwodadi, Central Java, has expanded its production capacity to 15,000 tons per month, contributing to De Heus' overall growth and reinforcing its position as a leading animal feed company in Indonesia. The strategic location of the new factory allows De Heus to serve customers in Central Java and nearby regions more efficiently and effectively, providing tailored solutions for livestock farmers.
At the same time, De Heus Indonesia remains highly dedicated to empowering the independent commercial Indonesian poultry and aquaculture farmers, with a firm continuing commitment to refrain from engaging in commercial broiler or aquaculture farming itself, thus ensuring it does not compete with the Indonesian farmers in their core business.
“We are thrilled to expand our operations in Indonesia and contribute to the growth of the livestock sector. The new Purwodadi factory is a testament to our commitment to providing high-quality livestock feed and supporting sustainable livestock farming practices to the independent Indonesian farmers,” said Kay De Vreese, President Director of De Heus Indonesia.
Supporting local communities and sustainability
Aligned with De Heus’ global vision for sustainability, the Purwodadi facility aims to make a positive impact on the local economy by creating jobs and offering farmers greater access to high-quality feed. The facility's production processes are designed to efficiently meet the needs of local farmers, ensuring a consistent supply of feed while incorporating sustainable raw materials into the animal feed.
“Indonesia holds vast potential in livestock farming, and our goal is to support the industry's growth by providing dependable feed solutions that are tailored to the needs of local farmers. This new facility allows us to make a meaningful contribution to both the community and the environment,” added Kay.
Empowering farmers through reliable support
As the Purwodadi facility enhances its production capacity, De Heus reaffirms its dedication to supporting local farmers by ensuring their consistent access to high-quality feed. The facility is committed to producing animal feed that meets global standards, with a strong emphasis on practical and sustainable farming solutions.
“With the opening of our new factory in Purwodadi, Central Java, we are reinforcing our commitment to providing products that boost livestock productivity and support the growth of our customers' farm operations,” stated Nofrialdi, Factory Manager of De Heus Purwodadi.
